There are key moments that serve as an impetus for a pivot - major changes in the competitive landscape, a change in technology, or even a black swan event. Whenever that moment comes, we want to have tools at your disposal to come out stronger on the other side. And to take advantage of opportunities you might not have seen before.
This workbook takes you through five exercises that help you brainstorm new customers for your products, or new versions of your products for your existing customers. The exercises are broken down into a few major steps, and paired with guided questions to give your team somewhere to start.
The outcome of these exercises is a prioritized plan of how to position and sell your products or services to a market that you may have previously underserved or underestimated. Be prepared to test ideas, talk to customers and partners, and to be open to the feedback you get. The idea is to rapidly prototype your marketing and business development processes.
Are you ready?